The goal was to create the Brand for this "coffee shop", which sells varieties of high-quality coffee over in Saudi Arabia.

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Concept

Q is Quality. The initials in the logo form a coffee cup when viewed from above: it alludes both to the company name and the coffee drinking. Regarding capsules and Drip packs, the name of different coffee types can be stamped on the package.

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Colors

The brown centre of letter "Q" can be used as colour codes the packaging. Different shades of brown colour indicate the type of coffee roasting in the cup. The beige colours of the labels complement the natural brown colours of the paper-boxed packages.

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Typography

The logotype is a modern, playful typeface which is to solve the geometric containment of the logo.

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Awards

Before the present Brand was established with a slight modification of the name, the preceding ”Quality Café” conception won numerous international prizes and was published in different media products.
 

Jury Award – Hiiibrand 2011 Award

"Working on a café identity nowadays, is quite a hard work in the jungle of similar logos and packs around the world. Some clients ask me for a boat. Actually what they need is to cross a river and in this case, this young designers provided a nice bridge to their client. They will have a brilliant future."

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Ronald Shakespear (Founder of Diseño Shakespear, Argentina)

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Art Director: Laszlo Sandor

Agency: Good Vortex Creative Community

Client: QCoffeeKSA

Location: Saud-Arabia