The aim of redesigning the company logo and packaging for the Hungary-based, household cleaning tool manufacturer and distributor Bonus Ltd., was to modernize its existing ones according to new requirements and demands.

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New logo

The composition and colours of the logo remained the original, but its rather flat and rounded shape had been changed in order to represent a robust company with a stable market position. The thick frame of it can be removed if necessary.

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Typography

The chosen letter type gives a distinct look for the logo, but on the other hand the interconnected letters reflects modernity and youthful dynamism. 

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Creative use of the logo

When designing the new packaging it was important not only to refer to the quality of the product using a simple graphic element, but also to bring the product itself more and more into the focus. The aim is to direct the customers attention to the diverse product range, furthermore encourage them to test and regularly purchase the Bonus products. The best for this purpose is the letter „O” functioning as a window, because it not only reveals the product in the packaging, but also constantly directs the customers attention to the brand.   

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Colors

The red colour is eye-catching and proves to be an ideal choice as a background for displaying the different colours and material structures of all products inside the packaging

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Concept

As background for the packaging the red colour is used in order to differentiate more from the competitors. The circle shape returns as a background for the pictographs and transparent bubbles. 

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Icons, pictograms, logos

All icons, pictograms, logos were designed in the same style for the sake of unity.

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Art Director: Laszlo Sandor

Agency: Good Vortex Creative Community

Client: Bonus Ltd.

Location: Hungary